You Are What You Represent

You’ve undoubtedly heard the phrase, ‘be a product of the product.’  This means that you not only represent the product or service, but that you, personally, […]

Just Exactly What Is It You’re Selling?

What do you sell?  If I ask 100 professionals this question, I will receive close to 100 different answers.  I’ve done this in my seminars, so […]
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