Terms or Service & Best Practices – Maximum Results
1

Late’s

**Important to remember when contacting a homeowner you shall not directly and/or indirectly reference any type of Late directly to the Consumer without written prior consent of said Consumer in any (i) direct mail; (ii) conducting telephone solicitation; or (iii) conducting telephone or direct mail surveys.

**Per terms of service any contact either written and/or spoken with a consumer as a direct result of CDLData.com is purely informational.

Disclaimer.
CDLDATA.COM SERVICES ARE INFORMATIONAL ONLY AND ARE NOT INTENDED TO PROVIDE SPECIFIC COMMERCIAL, FINANCIAL OR INVESTMENT ADVICE. THE SERVICES ARE BASED UPON CERTAIN DATA, SUBJECT TO FREQUENT CHANGE. CDLDATA.COM MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE METHOD USED OR THE ACCURACY, TIMELINESS, RELIABILITY OR COMPLETENESS OF ANY OF THE SERVICES. THE SERVICES ARE PROVIDED ON AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND WHATSOEVER, INCLUDING ANY IMPLIED OR EXPRESS WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. ANY RELIANCE ON OR USE BY CUSTOMER OF THE SERVICES SHALL BE ENTIRELY AT CUSTOMER’S OWN RISK. CDLDATA.COM MAKES NO REPRESENTATIONS OR WARRANTIES ABOUT THE LEGALITY OR PROPRIETY OF THE USE OF THE SERVICES IN ANY JURISDICTION, STATE OR REGION. CUSTOMER SHALL BE SOLELY RESPONSIBLE FOR OBTAINING ANY AND ALL NECESSARY LICENSES, CERTIFICATES, PERMITS, APPROVALS OR OTHER AUTHORIZATIONS REQUIRED BY FEDERAL, STATE OR LOCAL STATUTE, LAW OR REGULATION APPLICABLE TO CUSTOMER’S USE OF THE SERVICES. ALL SALES ARE FINAL AND NON-REFUNDABLE.

2

Mailing List

**CDLData.com does not guarantee and/or warrant the deliverability of any mailing list by the United States Post Office Service when using our data lists. It is the customers responsibility to verify all addresses with a USPS (United States Postal Service) program and/or use a qualified mail house; both will increase the quality of your addresses address verification and regular database cleansing with a USPS® CASS Certified™ software program.

**An address verification program will save you time and money i.e. you do not waste materials and postage sending advertisement to non-deliverable addresses. An address verification program should be powered by a CASS Certified™ address verification search engine that meets the strictest USPS specifications for address accuracy and ZIP + 4® codes.

3

What Is Email Marketing?

Email marketing is a form of direct marketing that uses email as its communication channel. Direct marketing is an umbrella term used to describe all marketing forms that go straight to the end user, thus not passing through the traditional advertising channels, which include television, print and radio.

Companies using email marketing basically collect the email addresses of prospects and clients, and then send email messages to those subscribers, containing information about the products, special offers and so on. The company must explicitly ask permission to collect the email address and send future messages, and this is usually done with a double opt-in process (where the subscribe must fill a form with his name and email address, and then click on a confirmation link sent via email).

The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message (email) at least seven
times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you
can’t just engage in a marketing activity and then be done. Marketing must be an on-going process in order for it to be successful.

So why do prospects need to hear your message so many times before taking action? If you are doing your marketing well, you
are targeting the right people; your ideal customers. You have created powerful marketing materials that use language your
target audience relates to. You speak to their major problems and how you can solve them. Why don’t they jump to their feet and
grab what you have to offer the first time they see your message?

4

Phone Numbers

All phone numbers are scrubbed with the DNC list. With that being said … we do not guarantee phone numbers with our data. The phone numbers were verified when added to our database … but circumstances change. Nevertheless, we have over 58% of our database has a phone number.

Telemarketing is getting tougher and tougher to reach people, it seems everyone has a fax number and it is turned on. Every wonder why? Homeowners have been hammered to death by telemarketers over the past 10 years and the writing is on the wall … you need to find another way prospect and get new business.

CDLData.com has seen this problem coming and has developed some effective marketing techniques i.e. email marketing and our new direct mail campaign.(Coming Soon)

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