Sometimes, after you’ve done your research and given a seller an idea of the price their house might bring, you may get a negative response. “For that low a price, I’ll sell it myself and save on the fees.” Firstly, don’t get defensive. Selling property is stressful for most people, and they need reassurance. Tell the seller, “I can appreciate that. I’ve extensively researched the local market and economy; with the marketing and exposure that I can give your property, this is the price we are likely to get. If you sell yourself, without the marketing I can give you, you will be lucky to sell for 10% less than this price. I want to help you get the highest price possible in this market, and I will get my entire network into gear for this. Can you afford to take the risk of selling your house for 10% less?”
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