Geographic Farming-Listing Generation Program
CDLData.com GEO E-mail Farming Program is complete!
Why introduce our new E-mail Marketing Program to you?
What is it?
How it works?
We email your message to 250 homes within your geographic farm every week for 8 weeks, then twice a month for the next 18 months for name branding. Log Into your personal dashboard to review results with real-time reporting.
How much does it cost?
How can we do this?
Why does it work?
Traditional printing & postage cost to farm 250 homes is approximately $127.50 per mailing. Most experts suggest 8 mailings for 1st two (2) months then twice a month for the next 18 months. Annual cost is approximately $2,295. YIKES!
*** CDLData.com GEO Email Farming Program cost for (18) months is $180.00 Only $9.95/mo! We email your flyer to 250 homes every week for 8 weeks, then twice a month for the next 18 months, plus a one time non-refundable set up fee of $100.00. As an ISP, we guarantee delivery for your flyer into the end users inbox or your money back! Real time reporting.
Get More Listings with GEO Farming:
1. Geographic farming involves focusing on one market in which you solicit the majority of the business.
Once you’ve selected your area and are ready to begin farming, consider how many homes can you effectively manage in regards to both sweat and check equity. Do you have enough time to visit with potential clients or market listings effectively? Once you’ve found your ideal number, begin thinking about your marketing strategy. Consistent marketing is key. Be present in the community and make a commitment to it. Brand yourself in your farm so the residents of the area recognize you as the local expert. Finally, it’s important keep up with industry trends. Research and learn about new marketing techniques to help you distinguish yourself from your competition.
2. Mega open houses
If you have difficulty prospecting, hosting a mega open house creates a situation where people can come to you for information. CDLdata.com notes that, while attending this mega open house, neighbors will be curious to find out how much their own home is worth. Create cards with messages like “how much is your home worth” or “knowledge is power” and distribute them to guests to direct the communication toward selling opportunities. When a home sells in a neighborhood, generally, one or two more properties are listed in the same area. Hosting a mega open house is an ideal way to move this process while branding yourself as the local, go-to expert. Think of it as bringing in potential sellers in a more proactive way.
3. Direct mail
Email marketing is also a way to brand yourself, making you more real. Create pieces that display your recent sales activity to show potential clients that you’re the local expert in their area. By including a professional, smiling image of yourself in your marketing materials, you can present yourself not only as the local expert, but also as a likable person. At the end of the day, a customer chooses you because you’re likable.
CDLdata.com notes that the most important thing agents can do to generate more leads is to know their customer so well that the product sells itself. A strong lead generation strategy isn’t a quick project; it’s a long game that involves time and diligence. When it comes to the rich and the rest, CDLdata.com states, “Both hate to do what it takes to be successful. The rich do it anyway.”
If you have any questions, don’t hesitate to call us directly. Looking forward to working with you in reaching your 2016/2017 goals.