Every agent out there today wants more listings, but can you get them if there isn’t any inventory? (Applying  this simple real estate strategy will help you generate more appointments and more real estate listings with ease.)

Look at old expired listings.  Not current that have recently expired, and that are being called by other agents.  Ask yourself what was the worst year to be a seller was in the last five years in your market?  Was it 2010? What about 2010 or 2009?

1.  Determine what was the worst year to be a seller in the last five years in your local market.
2.  Dig into the MLS and pull up during that year.
   • Every Old Expired
   • Every Old Cancelled
   • Every Old Withdrawn Listing
3. With your list create either:
   • Direct Mail Campaign
   • Ideally, A Door Knocking Campaign

YES, DOOR KNOCKING!  DON’T KNOCK IT TILL YOU TRY IT.