When choosing a farm most agents select a farm by:
- They live in the neighborhood
- They like the neighborhood
- Their Broker suggests the neighborhood
- They’ve sold a house in the neighborhood at least once in their life time.
None of the above choices are reasons to make a life-long marketing decision on. [more…]
Farming is expensive and time consuming and will determine whether or not a Real Estate Professional will actually be able to feed themselves and their family. Yet no consideration is made to determine if the farm area they have chosen is a market that will support them.
CDLData.com can assist in this with their 24 month snap shot. A 24 month snap shot can give you a 2 year break down of any farm area, whether it is street boundaries, Thomas Guide Grids, Zip Codes or Cities you can have a quick review of the type of market you are getting into. With the 24 month snap shot you can quickly see:
- Total number of homes and condos in a selected area
- Total number of sales (to include TD, FSBO’s and Flips)
- Two years of turn over percentages
- Percentage of Owner vs. Absentee owners
- Average sales prices
- Average Property Characteristics
- Which quarters are the closings in (allowing strategic timing in marketing)
With all this information at a glance you can make a knowledgeable informed, professional decision on where you want to spend your marketing dollars and time. After all, would you rather market to an area with a 2% annual turn-over or an area with 10% annual turn-over?
Have a wonderful day and please let me know if you need anything.