Sample Hidden Treasures Cold Call Script

AGENT/INVESTOR:  Hi (Distress Homeowner Name), my name is XXXXXX calling from XXXXXXXXX.  I hope I didn’t catch you at a bad time.  My reason for calling you is that we focus on helping homeowners with challenges especially when it comes to real estate in your area. Your home on 123 Main St in Rosemead, CA came up through public record search and we are here to offer our services and a variety of solutions to you.  We just helped another distressed family in the area out of a difficult situation.

If they ask what public record – I would go over each trouble point on file.  Remember: Everything but mortgage lates is public record.

We thinks they should wait to sell

AGENT/INVESTOR: “Mr. and Mrs. Seller, I can appreciate why you would be thinking this, if I were you I would probably have the same thought.” 

“May I ask, other than hoping things will be more favorable in the future, is there any other reason you would hold off putting the home on the market?” 

Seller:  “No, we want to sell we just thought we would get more money if we wait, and we don’t want a lot of strangers in our home right now.” 

AGENT/INVESTOR: “ Yes, I completely understand that you would want to time the market to maximize your profits.  Wouldn’t you agree that probably many other potential sellers in the market feel the same way you do?” 

“Because of this we expect that there will be a potential tidal wave of listings once we get past this immediate crisis.  This of course means you would have increased competition to contend with and we really don’t know what will happen with interest rates.” 

“Here is what we do know: right now there are serious buyers out there and there is very little inventory and of course we need only one right buyer for your home. Wouldn’t it be a shame if the right buyer came along and you were not on the market and they missed you?” 

“There are many safe and creative ways we can market the property if you are open to discussing them.  Also if we go on the market and do not get the response we want we can always put it on hold, and if you do not receive offers that are acceptable we can simply turn them down and wait for a better one.” 

“Does this make sense?” 

“Ideally, by when would you like your home sold to the right buyer?” 

Safe Showing Option: Buyers must view the virtual tour and submit offers subject to  interior  inspection  within  48  hours  of  reaching  a  price  agreement.

AGENT/INVESTOR:“Mr. and Mrs. Seller, as you can imagine as soon as this chaos passes there will be many sellers who will want to rush to get their homes on the market.” 

“And there could be a flood of buyers who have been holding out.” 

“If we get all of our paperwork and marketing prepped now I can be ready so that as soon as we feel the moment is right we can hit the market aggressively, and be one of the first few new listings out there to maximize our chance for multiple bids.”

Sellers Who Are Over Priced

AGENT/INVESTOR:“Mr. Seller, even though we are in a very chaotic time we are still in a very strong market and inventory is extremely low, but still we are not attracting buyers.” 

“Also, we need to be prepared for the fact that as soon as the chaos settles there will be a wave of sellers listing their homes, and this combined with the loss of income buyers may experience could mean prices will adjust down.” 

“This could be our very best window of opportunity to sell for the highest realistic price possible, and yet we need to act fast and select a price that will catch the attention of the serious buyers.  Mr. Seller, I recommend a reduction of X, will you allow me to process that reduction?”

Buyers Asking Should I Wait?

AGENT/INVESTOR: “Mr. and Mrs. Buyer, tell me do you feel your job or income is at risk?” 

Buyer:  “No, we will be fine, we are just wondering if prices will go down in the next couple of months?” 

AGENT/INVESTOR   “Well, no one has a crystal ball especially now, and yet what we do know is across the country the real estate market is very strong.” 

“Also there are buyers holding back right now that once the chaos passes, they will flood the market, which could mean increased competition for the home you want.” 

“If we work closely with a quality lender we can potentially time it just right to capture an extremely low interest rate, which means over the next many years of home ownership you could save many thousands of dollars.” 

“If prices adjust slightly down, and rates go up then there truly is no benefit to waiting is there?” 

“Of course, you have to pay to live in your current property/rental and it’s not where you want to be, wouldn’t you like to just get on with your plans and pay instead to live where you want to live, not to mention the beneficial tax deductions you will receive.” 

“What if we do this, simply keep researching and shopping and if the right home comes along then I think you will know what you should do, don’t you?”

Script To Call Sphere

AGENT/INVESTOR:“Hello, this is                         , I just wanted to call and check on you to make sure you and your family are ok, how are you?” 

“Is there anything at all I can do to be helpful to you? I have a large list of quality vendors and connections, how can I help?” 

“I have had some many friends and clients calling me to ask questions about the impact this chaos is having on the real estate market and I wondered what questions you might have?” 

“In chaos there is always opportunity, is there any real estate opportunity you have in mind that you would to explore or discuss?” 

“Feel free to reach out anytime and of course I would be delighted to be helpful to any of your friends and family, is there anyone who might have questions or need some help from me?” 

“I will keep in close touch and keep you informed on values and market conditions, and I am always just a phone call away.”