Your customers know who you are: after all, they’re your customers! Isn’t your marketing time better spent on targeting new prospects? NO! Studies indicate that it costs you 5-10 times as much to gain a new client as it does to sell to an existing one. Even if your past clients don’t currently need your services, there’s a good chance that their friends and family do. When you stay in touch with past clients, you are not only reaching them, but reaching their entire social circle.
Marketing to past customers is an essential part of every marketing strategy, and StayInTouch can help you do this effectively. Our custom campaigns go out to your contacts on a regular basis, establishing you as a source of reliable information.