When a prospect asks, “Why should I choose you,” it’s vital to have a quick and easy response. Here are some ideas about what you can say; pick the ones that are right for you, and work on developing your own, so you are confident and excited when a seller asks you this question.
1: Team. “A team will always outperform an individual, and my team is one of the best!”
2: Track record. “My track record sets me apart from other agents.” Focus on your own or your company’s track record.
3: Negotiation skills. “I have the skills to help negotiate this process to your advantage.”
4: Numbers. Know your numbers, as well as the relevant numbers for your competitor and the market. Concrete numbers can go a long way toward making a seller feel confident giving you their business.
5: Savings. Note the concrete ways you will be saving the client money.
6: Communication: “I will keep you informed of the entire process from beginning to end, answer any question you have, and fairly communicate your interests to all involved parties.”
7: Proactive. “I am proactive with my clients, and will work aggressively for you.”
8: Strength of company. “My company is one of the strongest in the nation, and a force to be reckoned with in this market.”
I hope you found the article useful. Give me a call if you have any questions.